What typically motivates sellers to negotiate lower prices?

Study for the ASU REA380 Exam 2. Prepare with flashcards and multiple choice questions, each question includes hints and explanations. Get ready for success!

The urgency to sell due to personal financial situations often drives sellers to negotiate lower prices. When a seller faces pressing circumstances, such as job loss, medical expenses, or the need to relocate quickly, they may prioritize a swift sale over achieving a higher sale price. This urgency can significantly influence their willingness to lower the asking price to attract buyers more quickly.

In situations where sellers are motivated by emotional or financial stress, they may exhibit flexibility on price, aiming to close the deal and alleviate their situation. This contrasts with other motivations, such as wanting to take advantage of rising market trends or seeking higher profit margins, which typically lead sellers to hold firm on their asking price. Additionally, expectations of future price rises could encourage sellers to resist lowering their prices as they hope their property will appreciate in value. Thus, urgency stemming from personal financial situations clearly serves as a strong catalyst for negotiating lower prices.

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